Presentations, The Finish Line
After days or weeks of preparation, after a strong
presentation, don't drop the ball as you near the
finish line. How you follow up after your sales
presentation will help you get across the line.
Are You A Chicken?
There are many traits/habits required to be a successful sales person. Determination.
Creativity. Negotiation. Superior customer service. Risk taking. Integrity.
How To Determine Your Customer's Value
This literally can be the most profitable thing you'll ever do for your business
and that is to understand exploiting the actual value of your customer. It's been
called the Marginal Net Worth and the Lifetime Value. What is the current worth
Life Cycle Contact Relationship Management
Technology and communication advancement has opened the corridor to new markets,
providing for a cost effective approach to expanding your customer base while
Building Consumer Confidence Builds Sales
Many small online business owners have yet to understand
the sheer power that comes from building consumer
confidence. They struggle with sales month after
month, but still, when someone...
Micropublishing: The Next Wave For Advertisers
In its 24 October edition, Business Week has an analysis
of the recent sale of Weblogs Inc to AOL from the point of view of the
potential for advertising in blogs.
Written by Stephen Baker, one of the bloggers on BW's Blogspotting, the article
focuses on what it calls the "promising new micromedia model" where
"blogs are cheap, easily updated, and can focus on a niche market with
passionate followers - an advertiser's dream."
The interesting bit - how Weblogs can expand to meet advertiser demand:
So [Jason Calacanis, Weblogs CEO] is counting on AOL to give him the
resources and freedom to run a blog empire from his base in Santa
Monica, Calif. The former publisher of the Silicon Alley Reporter has
proven adept at quickly zeroing in on target audiences and hiring
part-time bloggers from all over. Jim Bankoff, the AOL exec who
negotiated the deal with Calacanis, wants Weblogs to develop loads of
new blogs, including sites with audio and video channels.
"Micropublishing is the next wave," he says.
The second starting point of the Exchange is a StartUp Kit created by Andy Stack -- a set of wiki templates and best practices to help entrepreneurs manage formation and growth.
Indeed. The article also mentions the deal announced last month
Media and Dutch publisher VNU to launch European versions
of Gawker's Gizmodo gadget
blog (if you visit Gizmodo, note the little flags at top-right
of the screen - links to the localized versions). Some good
comments to the article, especially this contra one:
"blogosphere" will disappear much like the "webosphere" did in the
mid-'90s. Once the e-commerce benefits were noted and capitalized upon,
the geeks were out, the F500 in. No reason to think blogs will be that
much different. Web 2.0 may remain the domain of the true believers -
wikis and whatever comes next - but consider blogging to have already
jumped the shark. Few consumers will really know or care about the
difference between a corporate Web site and a corporate blog. The core
of transparency will likely go by the wayside on many of these blogs
once "big media" has taken control. Discerning consumers may be able to
note the product placements and other BS in posts, but non-discerning
ones won't - and that's the marketing payoff. I say this as someone
with one company that has a blog as its only Web site and another
company that consults on blogs. Hope I'm wrong, but I don't think so.
That's not a bad argument, although not one I agree with - I don't
believe for one second that the blogosphere will disappear as the
commenter envisions it might - and neither does Jason Calacanis. Take a
listen to a 20-minute podcast where Stephen Baker interviewed him last week following the announcement of AOL's acquisition.
|About the Author:
Neville Hobson is the author of the popular NevOn blog which focuses on business communication and technology.
Neville is currentlly an independent communication practitioner
helping companies build dynamic relationships with customers,
employees, shareholders and other key audiences and influencers.
Visit Neville Hobson's blog: NevOn.