Need Eyeballs To Survive
For every print subscriber who decides to cancel a subscription and get news from
the Internet, newspapers will need from 20 to 100 online readers to replace that
Monetizing RSS Feeds
Publishers are evaluating options and determining how they can profit from RSS
Amazon is piloting ProductWikis, a single wiki page for each product with wikiwyg-like
editing and revision history.
Viacom Networks in iTunes Deal
PodGuideTV notes that three Viacom nets - Nickelodeon, MTV and Comedy Central
- now have shows for sale on the iTunes Music Store.
Will Writing A Business Book Generate Sales Leads?
If you have more than a passing interest in writing a business book, this is worth
Most of us would expect that a consulting firm or service company will benefit from publishing their expertise but exactly how much? A new report by RainToday entitled, "The Business Impact of Writing a Book" attempts to answer this question and more.
RainToday surveyed an impressive list of 200 professionals who have written business books across different industries to understand the impact that writing a book had on their service businesses.
Most of the authors agree that a book isn't a catalyst for instant fame. However the report states, "96% of authors reported that publishing a business book positively affected their practices."
So does writing a book help you lead generation? According to RainToday, "56% of our authors reported strong or very strong influence on their ability to generate leads as a result of publishing a book."
Does this mean you should write a book to generate leads? Probably not, there are other more immediate ways to share your wisdom which I describe here and here. Writing a book is a serious investment of time, money, and energy.
RainToday: The Business Impact of Writing a Book
Brian Carroll is the CEO
of InTouch Inc. InTouch is a 50-person
company focused on delivering effective lead generation solutions for "the complex
Brian authors the very interesting B2B
Lead Generation Blog which focuses on B2B lead generation, sales leads, and
marketing for the complex sale.