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06.07.07


Sales Promotions: The Benefits Of Loyalty Programs

By Sandy McBride

Are you in charge of advertising or marketing for a small to large sized business? If you are, it is likely your responsibility to bring in new customers and increase sales. While a large amount of your focus may be placed on acquiring new customers, your focus should also be placed on retaining the customers or clients that you do have. Unfortunately, in today's society, many businesses are seeing an increase in competition. This is may make it more difficult for you to retain your current customers and clients; however, it is more than possible to do so. There are a number of sale promotion ideas, like loyalty programs, which you can use to your advantage.

As previously stated, there are a number of sales promotion ideas that you can use to help you retain your current clients and customers. One of the best sales promotion ideas that you will come across is that of loyalty programs. If properly implemented, loyalty programs are a surefire way to not only retain your current clients and customers, but also a surefire way to improve your business sales.

When it comes to implementing loyalty programs as a sales promotion, you have a number of different options. Loyalty programs are one of the best sales promotion ideas that you will come across in your research. One of the reasons for that is because loyalty programs can be implemented in different formats. For instance, there are some businesses and advertising agencies that offer loyalty programs which rely on a point system. By regularly doing business with your company, your returning customers can earn points, which can later be redeemed for merchandise or other incentives, like travel certificates. On the other hand, there are loyalty programs that do not operate with a point system. These types of programs often involving turning over incentives to your clients as soon as they return to your business to make a purchase, no matter how large or small.

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One of the first steps in determining which type of loyalty program you should implement is the average sale of the products or services which your business sells. For instance, if you run a car dealership, it may be worth your while to offer your customers and clients incentives that do not operate on a point systems. If your business is a catalog sales company, where the average sale is a hundred dollars, it may be in your best interest to develop a loyalty program for your business that relies on a rewards points system. These types of factors are just a few of the many that you will want to take into consideration, if you are interested in benefiting from loyalty programs.

Speaking of the benefits, one of the reasons why loyalty programs are so successful is because they, essentially, provide your customers with something free. If your customers were in need of a new vehicle, if you run a car dealership, they would be more likely to do business with you, instead of a competing car dealership, if you offered them an incentive, like a travel certificate for a cruise or a vacation resort. When it comes to free products or coupons, especially those focused on travel, consumers rarely just pass by something that is free. By giving your clients and customers something that they need or something that they want, for, essentially, buying something that they would buy anyways, you are more likely to see an increase in returning customers and clients, as well as new ones.

Another one of the many benefits to using this proven and successful sales promotion idea is that it is relatively easy to implement. There are a number of sales promotion or incentive companies that you can do business with. These companies cannot only provide you with the incentives, like travel certificates or merchandise, but they may also give you access to tools, which may be used to improve the ease of relying on loyalty programs and other incentive programs. For a large selection of loyalty program rewards, including travel certificates and travel coupon books, you will want to examine the Infinity Incentive Group, which can be found at www.infinityincentives.com.

About the Author:
Finding a company that can provide Sale incentives can be difficult. At iim Group we understand Marketing premiums. Visit our website today and get your employees the rewards they want.

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