Click to Play

Writers Strike…But For How Long?
What’s your favorite television show? And how do you think you will do without new episodes of it? These are questions that many Americans are asking themselves...

Recent Articles

Think More And Do Less: Questioning The Status Quo
Are you too busy to think? Many of us feel that way at times. As simple as it seems, finding time to think effectively is vital to developing a solid sales, marketing and lead generation strategy. Without question...

B2B Marketing & Lead Generation Via Social Networking
Have you dipped your toe in the water of social networking yet? And if not, should you start? That's a question I know a lot of very busy B2B marketers...

Lead Management Far From An Easy Task
Companies that adopt effective lead management processes generate more revenue from their lead generation investment and have overall higher close rates on marketing generated leads than those that do...

Content Ideas For Lead Nurturing And Tactics To Use
When it comes to lead nurturing, I find that many marketers get stuck because they lack enough good content to do it consistently. My advice (if you plan to do it) is to start accumulating content and building...


Trade Shows Going Virtual

By Janet Meiners

Companies like IBM, Cisco, and others are taking their trade shows and conferences virtual. Some, like IBM have used the virtual world Second Life for such events, but virtual trade shows take it a step further. Also, the events are more professional and created for a business environment - there are no actual avatars. However, you can upload a picture, chat with booth representatives, and attend sessions.

Businesses of all sizes are trying out the concept. According to Tradeshow Week magazine, mid-to-large-sized companies spend about $550,000 every year on trade shows.

Online marketers are fans of virtual events because it costs less and often results in more targeted leads. The virtual version of trade shows don’t usually completely replace regular trade shows but are a way to cut costs or add value. Perhaps the biggest advantage of a virtual trade show is that you can track what people at your event do. Since attendees are anonymous they are free to linger and engage with the vendor as much or as little as they choose.

Recent research by The FactPoint Group, in behalf of Unisfair found that virtual events like trade shows attract an average of 1,587 attendees which deliver an average of 348 qualified leads per vendor.

FREE Setup and FREE RAM! - Promotional Code:
OMIYM - Click here today!

Founded in 2002, Unisfair has developed a virtual world for tradeshows. It’s a 3-D collection of booths, live and recorded presentations and most importantly for marketers, it tracks what attendees are interested in.

I chatted with Don at Unisfair today. The company was founded in 2000 in Israel and was funded by Sequoia Capital. Based in Menlo Park, they combine online collaboration tools with social networking and virtual environments. They’ve hosted everything from job fairs to user groups and sales training.

The numbers look pretty good. Most events are free to attendees and average over 3,000 people registering, and just over half (52%) actually attend. Most people spend 2.5 hours at the event, visit 16 locations and download five resources. Most virtual tradeshows run 1.5 days but are still accessible for three months following the event. You can test out a demo of a virtual trade show at Unisfair’s showcase here.


About the Author:
Janet Meiners always wanted to be a reporter but prefers the immediacy of blogging. Known as Newspapergrl, she has freelanced for newspapers, City Search, and business magazines. She reports on internet marketing and online trends.

MarketingPilgrim Posts

About SalesNewz
SalesNewz is a collection of articles, commentary and news designed to provide our subscribers with the tools and information needed to develop and maintain good sales practices. Business success starts with sales.

SalesNewz is brought to you by:

-- SalesNewz is an iEntry, Inc. publication --
iEntry, Inc. 2549 Richmond Rd. Lexington KY, 40509
2007 iEntry, Inc. All Rights Reserved | Privacy Policy | Legal | Contact

archives | advertising info | news headlines | free newsletters | comments/feedback | submit article

SalesNewz Home Page About Article Archive News Downloads WebProWorld Forums Jayde iEntry Advertise Contact WebProWorld Forum Business Success Starts With Sales SalesNewz News Archives About Us Feedback