Propasal By Social Media
Since we launched at Ignite, we've been inundated with prospects that are looking for a social media agency. As you can imagine, one of the most common requests that we get from these prospects is always "Can you...
Lead Management Tips & Ideas
I recently had the opportunity to speak with Tricia Reilly about trends in lead management software. Tricia was one of the speakers at Best Practices in Lead Management, a B2B marketing session at...
Think More And Do Less: Questioning The Status Quo
Are you too busy to think? Many of us feel that way at times. As simple as it seems, finding time to think effectively is vital to developing a solid sales, marketing and lead generation strategy. Without question...
B2B Marketing & Lead Generation Via Social Networking
Have you dipped your toe in the water of social networking yet? And if not, should you start? That's a question I know a lot of very busy B2B marketers...
Lead Management Far From An Easy Task
Companies that adopt effective lead management processes generate more revenue from their lead generation investment and have overall higher close rates on marketing generated leads than those that...
Content Ideas For Lead Nurturing And Tactics To Use
When it comes to lead nurturing, I find that many marketers get stuck because they lack enough good content to do it consistently. My advice (if you plan to do it) is to start accumulating content and building...
ComScore Reports Heaviest Online Spending Due To Procrastinators
Apparently there's a flurry of online spending-all by procrastinators and deal-seekers. This is leading to a strong final week of pre-Christmas online shopping. comScore is reporting that online sales are up 25 percent versus a year ago.
In comparison, it's interesting to note what 10e20 reported a year ago about the 2006 holiday spending:
What does this mean? There is increased consumer trust in online marketplaces, and as more and more consumers continue to value the convenience of online shopping, more and more consumers will buy. 2007 will likely see a greater increase too.
Apparently Tamar was right last year; 2007 was a good year for online sales. December 10th, 2007 was seen as "Green Monday" and will continue to reign as the heaviest online spending day of the 2007 Holiday season.
comScore, Inc. (NASDAQ:SCOR) has released their update of theholiday season e-commerce/online spending for the first 51 days of the 2007 season, which was November 1 to December 21st, 2007. Apparently more than $26 billion has been spent online during the season, which marks a nineteen percent gain versus the same days last year. (click to enlarge)
comScore is continuing to seen online spending strength as the holiday season comes to a close. The most recent five-day span ending 12/21/2007 had a 25 percent growth rate versus the same period last year. They said, in a report just out, that the heaviest online shopping days are behind us now, but some online retailers allowed deliveries before Christmas for orders to be placed by December 22nd, with an in-store pickup available for orders placed by Christmas Eve.
Green Monday, reported as being Monday, December 10, 2007, will be the heaviest individual spending day of the season with $881 million in sales. Cyber Monday, Monday, November 26, which represents the first major spike in online spending activity during the season, ranked as the 9th heaviest day with $733 million in sales.
Continue reading this article.
Bill Hartzer manages the Search Engine Marketing division of MarketNet, Inc., a leading full-service interactive design and development firm in Dallas, Texas. Hartzer recently joined MarketNet, where his vast experience significantly bolsters MarketNet's already robust search engine marketing offerings.