How To Make Your Sales Copy More Successful
By: Gabriel Goldenberg
Good copywriting does more than just explain the details of a website's products or services. It needs to speak to a person on an emotional level, giving them hope while getting the point across fast. It also needs to compel a person to take action.
The biggest weakness of the average website today is its copywriting. Getting an awesome design is the easy part of having an online presence; saying your piece – intelligently – is much more challenging. Yet that's what makes sales
This post looks at three internet marketing websites with exceptionally engaging copy. They lay out what they do in a conversational and clear manner, striking a chord with visitors that solves their problem and compels them to buy.
Traffic Geyser – The Power of Social Proof
In their video sales letter, Traffic Geyser does a great job of speaking to listeners as if he or she is a friend just hanging out right there with Mike Koenigs, Co-Founder of Traffic Geyser. While this video sales letter provides a little more hype than Infusionsoft's does, it still offers friendly, informative, smart copy that includes success stories in an uncomplicated format that leaves readers wanting to learn more.
• Write conversational copy that sounds like it's from a friend who really wants to help the reader achieve their goals instead of strictly providing information.
• When the goal is lead generation, always leave readers wanting more and provide an easy sign up form so they can get more.
Infusionsoft – Genuine Personalization
If there's one website that gives serious internet entrepreneurs hope for turning their business around to really start making a profit, it's Infusionsoft. Through their engaging, yet informative content, Infusionsoft shows how they relate to businesses that may not be doing well by giving their problem a name, 'follow up failure.'
Going the extra step by having Infusionsoft CEO and Co-Founder Clate Mask speak the sales copy via video on the homepage, really takes the copy a step further in personally addressing the needs of entrepreneurs.
The true desire to help an entrepreneur that comes through in the video copy is enhanced by the professional and genuine nature of Clate Mask.
He's believable, personable, and inspires trust while the straightforward, down to earth copywriting does an excellent job of compelling visitors to learn more.
• Solve the reader's problem in your copywriting by giving the problem a name and showing how your product or service can help.
• Choosing the right speaker for a video sales letter is crucial to its success, regardless of how compelling the copy is.
Butterfly Marketing – Selling Through Telling
Mike Filsaime's website, Butterfly Marketing, opens with headlines that grab your attention before the sales copy takes you straight into the many incredible success stories of internet entrepreneurs using the Butterfly Marketing product. In fact, you don't get to the actual sales letter until after reading a whopping 22 success stories, many featuring proof and audio testimonials.
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