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March 12, 2010
Converting Customer Service Into Sales
By : John Vinson
When one thinks of customer service, specifically online, the mind gravitates to 'after the sale' thinking. For many, customer service is simply about customer/client retention with a majority taking a reactive approach. This line of thinking can lead to lost opportunities, as good customer service implemented in a certain fashion can lead to higher sales.

A proactive customer service strategy is something you rarely see online, and I've never understood why. Developing a strong relationship with customers at the POS, or before is all about connection. Here are a few key strategic points to remember, and will get you towards ample conversions.

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