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March 26, 2010
Buyers Are More Informed Through Social Media
By : Sally Falkow
A new study from Connected Marketer and DemandGen Inside the Mind of the New BtoB Buyer reveals some very interesting shifts in the behavior of BtoB buyers.

Push vs Pull

Traditionally information and material about a product or service originated from the company, was evaluated by analysts and distributed by the sales reps. Now buyers have access to reviews and comparisons online. They are finding their informaion is many places. They are talking to their peers.

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