You asked and we listened!
Back by popular demand, we're repeating the free Webinar:
Turning Data into Dollars:
Right Metrics to Improve Email and Online Marketing Results
Tuesday, June 1,
10:00 AM Pacific Time / 1:00 PM Eastern Time
for the free Webinar now.
Marketing metrics are skyrocketing in importance thanks to the
challenges of the current economy – and the higher performance
expectations it has brought with it. Today more than ever, online
marketers don't have the time or resources to waste on programs that
don't deliver results. But the most commonly used marketing metrics
aren't enough to create a roadmap for improvement.
So how do you turn data into dollars when you don't have the right
metrics to tell you why you're getting the results you are? How do you
prevent failure next time?
The key is Motion Metrics: Data that moves you forward by helping you
understand the "why" behind a result. Every marketer has Motion
Metrics at their disposal, and can easily put them to use
without an advanced degree in Mathematics. Motion Metrics are the little
hero of the data world because they deliver actionable insights to help
you take informed action – propelling you in a positive direction.
You'll walk away from this valuable Webinar with a clear plan of
action for gathering, analyzing and leveraging your data in a way that
actually makes a difference to your email and online marketing
campaigns. We'll discuss The 5 Simple Steps for gathering Motion
Metrics that turn data into dollars:
- Establish meaningful parameters. Identify the data that
matters most to your campaigns and focus there – and only there.
- Simplify & mine. You already know more than you think.
Simplify what you're looking for in the data and mine existing data for
- Discover the "why". What happened is not as
important as why it happened. It's the why that will inform
- Draw conclusions. Data alone is not helpful. It's the conclusions
and implications you draw from that data that lead to gains.
- Put your metrics in motion. Don't stop with the analysis.
Use your learning to take fact-based action with confidence.
This Webinar is designed for email and online marketers of all kinds,
from novice to seasoned veteran. You don't have to be an analytics whiz
to get value from this one-hour session.
As a special bonus, all Webinar attendees will receive a free guide,
which is a perfect complement to the Webinar presentation. It's an
actionable guide full of best practices and how-to's that will help you
turn data into dollars in an efficient manner.
Vice President of Marketing,
Andrea is the Vice President of Marketing at Lyris where she is
responsible for advising others on the use of metrics to deliver results
from email and online marketing campaigns. As a data-driven marketer,
she has been using data to advance marketing initiatives for over 17
years. She has held leadership positions at companies from start-up to
Fortune 500 including Disney, Sega, Supercuts and The Clorox Company.
now for this informative Webinar.
The audio for this Webinar will be streamed Voice
over Internet Protocol (VoIP) and does not necessitate a toll fee or
Lyris Mailings | Contact
Lyris, Inc. 6401
Hollis Street, Suite 125 Emeryville, CA 94608