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May 21, 2010
Increasing Your Marketing Performance By Adding A Human Touch
By: Brian Carroll
Improving marketing performance is not just about implementing the right technology (i.e. marketing automation, lead scoring etc.); it's also about creating a strategic process to involve people in the process of lead nurturing and qualification.

You may have the best content in the world, but there are just some things that must be discovered through a human, two-way conversation. To put some perspective on how the human touch impacts marketing performance, I was interviewed by Chris Doran to focus on the importance of leveraging personalized outreach along with marketing automation to improve your success.

In the interview I answer the following questions:

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