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June 04, 2010
Large Numbers Of US Women Are Brand And Store Followers
By: Sally Falkow
It's no surprise that women dominate most social networks and news sites. What might raise a few eyebrows is this finding of the iVillage and SheSpeaks survey Women and the Digital Path to Purchase: 50% of women are fans or followers of grocery, health/beauty or household product brands and the stores that carry them.

* 36% follow a food/beverage brand
* 32% follow a health/beauty brand
* 25% follow a household product brand
* 19% who follow a superstore via social media.

The top purchase influences for women are:

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