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July 02, 2010
MTV Announced Advertising Deal With WMG
By: Bruce Houghton
MTV Networks has just announced a deal to sell advertising for the Warner Music Group.

MTV will sell ads around WMG music videos in the U.S. across MTV Music Group digital properties and mobile services, as well as on WMG artists sites and third-party affiliates. As part of the deal, WMG's video views will now be counted as part of MTV Music Group's presumably as part of an effort to raise click-thru numbers.

The MTV is exactly the kind of partnership that WMG promised when publicly opted out of the VEVO video monetization latform embraced by the other three major label groups. Prior to this agreement most of WMG's online ad sales functions were handled by Outrigger Media.

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