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September 24, 2010
Adding Value To Your Sales Funnel Using CAPTCHA Adverts
By: Andy Beard
The website real estate around forms is both highly valuable and rarely used effectively.

But when I see the tech media oohing about a 3rd Party captcha service that uses ads, I feel I can add something to the discussion.

4 or 5 years ago one of the best though slighly naughty Adsense tricks was to slap a adsense advert right next to the submit button of any forum form. People make mistakes and occasionally click by accident, or at least the ads get seen. Worst case scenario was you at least got an advert impression.

Microsoft have a patent application for using advertising as part of a captcha from February 2008, as pointed out by Tim when that application was made public a year ago, and he felt he was being squeezed out of the advert captcha market.

Tim's solution is slightly younger than Microsoft's patent, launched commercially in December 2008 to existing customers.

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