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October 22, 2010
Attracting More Website Based Sales Leads
By: Jim Connolly
Would you like to attract more sales, leads or business enquiries?

Are you currently using a website to market your services? (BTW: It's 2010, you should be.)

Here's a quick marketing tip: Don't turn your entire site into a sales pitch!

* Use your site to connect with people.
* Use your site to provide information and ideas.
* Use your site to help people find answers.
* Use your site to showcase your skills and how effective you are – But don't turn it into one giant sales pitch.

There should be a key marketing page on your site, which gives people a short explanation of whatever your service is AND it's benefits. It should list the problems that your offering solves and highlight the most compelling benefits or working with you or buying from you. It should have a few well chosen testimonials and it should regularly ask people to take action; to call or email you.

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