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December 17, 2010
Green Monday Made Record Sales For Holiday Spending
By: Shawna Seigel
A new press release from comScore reported for the holiday season-to-date, more than $23.82 billion has been spent online, marking a 12-percent increase versus the corresponding days last year.

The most recent week (week ending Dec. 12) reached $5.31 billion in spending, an increase of 12 percent versus the corresponding week last year. Monday, December 13, known as "Green Monday" (the second Monday in December when online spending has historically tended to peak), reached $954 million in spending, representing a 12-percent increase versus last year.

"Green Monday represented another banner day for the 2010 holiday season with $954 million in spending, ranking as the second heaviest online spending day on record behind this year's Cyber Monday," said comScore chairman Gian Fulgoni. "Green Monday kicks off what we expect will be the heaviest online shopping week of the season right up through 'Free Shipping Day' on Friday, December 17. In the past, Green Monday was more reliably the heaviest day of the season, but in recent years we have seen heavy spending days occur even later into the season as consumers continue to gain confidence in retailers and shippers being able to deliver their gifts in time for Christmas."

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