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December 30, 2010
Building Stronger Prospects And Increase Your Sales
By: Jim Connolly
Today, I'm going to share some ideas with you, to help you massively increase the power and impact of your marketing!

Tim Ferriss, author of the best selling book, The 4-hour Workweek, recently said in an interview with Copyblogger's Brian Clark, that some people following his book's ideas will still have to work 40 hours a week. However, if they had previously been working 80 hours a week, that's a huge improvement, right? The book isn't actually a step-by-step guide for how to work for exactly 4 hours or 240 minutes a week. It's a series of useful ideas and tactics for people seeking to work smarter and get more done in less time.

Tim's book is well written and worth many times the cover price (buy it, I did), but how many copies would he have sold, had the book simply been called, "how to work fewer hours" or "how to work smarter"? Chances are it would have been lost, in the sea of time management and professional development books that have flooded the marketplace. The title, along with Tim's extremely successful marketing (and bloody hard work), meant that this superb book got the audience it deserved, whilst other valuable books on the subject remain largely unknown.

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