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January 13, 2011
Shoppers Use Mobile Devices To Compare Pricing
By: Manoj Jasra
As part of a study of nearly 10,000 visitors to the biggest e-retail websites in the United States (determined by revenue, according to Internet Retailer), Foresee Results used the methodology of the American Customer Satisfaction Index (ACSI) to examine how mobile shopping trends during the holiday season could have year-long implications. The ACSI is able to show how customers' satisfaction with mobile websites and applications impacts their future purchase intent, loyalty, and recommendations across all channels.

Below is an infographic that illustrates consumers' use of mobile phones to access retail sites:

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