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January 28, 2011
What Issues Will Sales Face In The Near Future?
By: Bob Sullivan
Sales and marketing strategies and ideas, in both the B2B and B2C world, are constantly transforming and the pace is rapid.

Everyone involved in the B2B world understands that extended sales cycles, along with extensive products and services, unquestionably distinguishes their marketing strategies and tactics from the B2C world. There are two types of customers which mean two distinctive types of sales and marketing needs.

According to an article titled, B2B Sales and Marketing Predictions for 2011, in the 1to1 Blog by Elizabeth Glagowski, there five distinct strategies that will dominate the B2B sales and marketing world in 2011. Following are highlights of her article:

1. Internet Fueled Buying Cycles on the Rise B2B prospects are taking charge of the buying cycle using online content to drive research, comparisons, and purchase decisions.

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