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March 11, 2011
Richard Schroder: From a Good Sales Call to a Great Sales Call - Author interview
By: Wayne Hurlbert
Recognized thought leader in win-loss analysis and sales training, and President of Anova Consulting Group, a leading market research, sales training and consulting firm, Richard M. Schroder, was kind enough to take the time to answer a few questions about his opportunity creating and game changing book From a Good Sales Call to a Great Sales Call: Close More by Doing What You Do Best.

Richard M. Schroder describes how to develop and utilize an effective debriefing process to provide detailed analysis about why sales were really closed or lost.

Thanks to Richard M. Schroder for his time, and for his very comprehensive and thoughtful responses to the questions. They are greatly appreciated.

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