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March 18, 2011
Twelve Tips for Vendors on Briefings and Demos
By: Jacob Morgan
I get a handful of vendor briefings and demos every week. I do this because it's always great to see what vendors are up to, it's great for personal research, and it builds relationships. I can honestly say that I'm the space that I'm in because I 100% love it and the people involved in it, anyone that has talked to me or met me will agree. I genuinely get excited about this stuff!

I've been on some great briefings and on some not so great briefings. What I think vendors need to realize is that their product is a part of the sell, the other part is the passion and personality of the person selling/presenting. People that develop products or run marketing are great to talk to but if they are boring, not entertaining, and sound like they don't care; then I'm not going to care either.

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