SalesNewz is a collection of articles, commentary and news designed to provide our subscribers with the tools and information needed to develop and maintain good sales practices. Business success starts with sales.
May 16, 2011
The Money's in The Relationship
By: Sally Ormond
A new wave of marketing is taking over.

OK, to be honest it's not that new but it is changing the way you do business.

Cast your mind back to the way it used to be done. Marketing your products and services involved paying vast quantities of cash for newspaper or magazine articles – one little add competing with hundreds of similar ads.

You sent cold mail shots or put inserts in your local paper…which usually ended up in the bin or used as an impromptu coaster.

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