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June 03, 2011
A Tool for Enabling Your Sales Organization
By: Laura Patterson
Marketing shares finding new profitable customers with the sales organization. To attract new customer the sales and delivery teams must be able to articulate the business benefits. These groups often rely on marketing to create the tools to support the sales process. These sales enablement tools help the sales organization improve their effectiveness at generating revenue and earnings by giving salespeople the right information at the right time to increase their rate of success. One tool more and more organizations are leveraging is buyer personas.

What Are Buyer Personas?

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