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June 17, 2011
Treat Your Loyal Customers as Special as They Are
By: Denise OBerry
It's no secret that the newspaper industry is going down hill. They've had major cash flow problems for a while, way before the economy decided to go in the tank. And there are normally two primary ways to increase cash flow - increase sales or reduce expenses (of which they've done plenty).

Yesterday I got my annual renewal notice in my email box (ironic, isn't it?). I don't have any problems paying for products or services when I'm getting the same value in return, but it seems like every day the newspaper gets smaller and there's a higher ratio of ads to content.

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