SalesNewz is a collection of articles, commentary and news designed to provide our subscribers with the tools and information needed to develop and maintain good sales practices. Business success starts with sales.
July 01, 2011
Worthless and Powerful Words That Can Make A Huge Difference In Sales
By: Stacy Karacostas
Have you ever run across a clearly talented entrepreneur, whose marketing materials didn't come close to doing their services or products justice?

Ever read a business' marketing materials or Website and still not really understood what they did or sold, who would buy, or why anyone would even want to?

Maybe you've had the experience yourself where someone read your stuff then asked, "Okay, so what exactly do you do (or sell)?" Or worse, discovered that loads of people were visiting your site…Only they were clicking away without taking any action.

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