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July 15, 2011
Content Marketing Has Changed The Art Of Selling Forever
By: John Jantsch
I've often said the difference between sales and marketing is that marketing owns the message and sales owns the relationship.

Some folks suggest that the onslaught of social media, content publishing and real-time search has rendered the need for a traditional sales department unnecessary and to that I still contend: sales still owns the relationship. While content and context are easier to put out there, online connection and community are still best supplied by a person.

So, the fundamental purpose of a professional salesperson has change little, but the function of an effective salesperson in today's content-driven environment has changed dramatically.

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