SalesNewz is a collection of articles, commentary and news designed to provide our subscribers with the tools and information needed to develop and maintain good sales practices. Business success starts with sales.
July 15, 2011
Content Marketing Has Changed The Art Of Selling Forever
By: John Jantsch
I've often said the difference between sales and marketing is that marketing owns the message and sales owns the relationship.

Some folks suggest that the onslaught of social media, content publishing and real-time search has rendered the need for a traditional sales department unnecessary and to that I still contend: sales still owns the relationship. While content and context are easier to put out there, online connection and community are still best supplied by a person.

So, the fundamental purpose of a professional salesperson has change little, but the function of an effective salesperson in today's content-driven environment has changed dramatically.

Continue Reading

Today's Top Videos:
Social Media Etiquette – Questions and Answers
What do you think about social media etiquette? Common sense tells us that etiquette can be useful, but some argue that the lack of it has added to the success of social media.
Is Email Marketing More Effective Than Social Media?
While social media seems to be the newest and coolest form of marketing, we have seen that more traditional forms of marketing, such as email marketing, are still effective.
Stay Socially Connected with New Mobile App Banjo
A new mobile app called Banjo recently launched with the goal of helping people discover what they've been missing across social networks. The app takes publicly available...
Recent Articles:
Worthless and Powerful Words That Can Make A Huge Difference In Sales
Have you ever run across a clearly talented entrepreneur, whose marketing materials didn't come close to doing their services or products justice?

Ever read a business' marketing materials or Website and still not really understood what they did or sold, who would buy, or why anyone would even want to?

Maybe you've had the experience yourself where someone read your stuff then asked, "Okay, so what...

Treat Your Loyal Customers as Special...
It's no secret that the newspaper industry is going down hill. They've had major cash flow problems for a while, way before the economy decided to go in the tank. And there are normally two primary ways to...
A Tool for Enabling Your Sales Organization
Marketing shares finding new profitable customers with the sales organization. To attract new customer the sales and delivery teams must be able to articulate the business benefits. These groups often rely on marketing...
The Money's in The Relationship
A new wave of marketing is taking over. OK, to be honest it's not that new but it is changing the way you do business. Cast your mind back to the way it used to be done. Marketing your products and services involved...
Other iEntry Business Resources:
-- SalesNewz is an iEntry, Inc. publication --
iEntry, Inc. 2549 Richmond Rd. Lexington KY, 40509
2011 iEntry, Inc. All Rights Reserved Privacy Policy Legal