SalesNewz is a collection of articles, commentary and news designed to provide our subscribers with the tools and information needed to develop and maintain good sales practices. Business success starts with sales.
July 29, 2011
5 Stages of the New Sales Cycle
By: John Jantsch
Generating and converting leads is mostly what marketing is about. Creating happy customers is mostly what generates long-term profit.

In this pursuit, marketers have long realized there is a definite cycle that must occur in most businesses in order to get a prospect's interest and then turn that interest into dollars.

Many businesses have differing cycles depending upon the complexity or cost of the purchase being considered. Some have cycles that are triggered by events, such as the birth of a child or start of a business.

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