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August 12, 2011
Using Coupon Codes To Promote Business And Make Sales
By: Michael Gray
If you are an run an online ecommerce program, it's very likely that you have come up against the coupon code dilemma. You offer a deal that allows customers to use a coupon code for a free item, free shipping, or to get a discount. However, what do you do when the promotion ends? If you leave the box open, studies have shown that customers will pause in the transaction and go search for a code, sometimes leading to cart abandonment and lost sales. However, you can use this coupon code to your advantage. In this post, I'll discuss some some of those opportunities.

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