Differences In Approach To Social

SalesNewz (Enable images to fully enjoy)
January 26, 2012
Does Social Media Help Increase Sales?
By: Brent Leary
This post is part of the Social ROI Blog Carnival at Think Customers: the 1to1 Media blog. Visit the blog carnival post "Calculating the ROI of Social Media" to check out the full lists of posts from numerous well-known social media thought leaders.

As part of the One on One conversation series I do over at SmallBizTrends.com, I recently talked with Cory Hartlen, a product marketing manager with Radian6. During our discussion Cory mentioned quite a number of things that hit on the topic of social media ROI.

One story that really caught my attention was around how some of their clients were using listening tools from an HR perspective. By listening for mentions of people that have graduated with their MBA, or are looking forward to graduating with their MBA, a few of their clients had success in finding potential candidates for their junior executive training programs. So instead of having to rely on more traditional avenues for recruitment from headhunters, they were able to use social listening to help reduce some of those costs.

Continue Reading

Today's Top Videos:
ANA Responds to ICANN Opening Top-Level Domain Market
Although ICANN began accepting applications for new generic top-level domains earlier this month, the dispute over its controversial plan is not getting any quieter. Last year, ICANN announced...
Alec Shankman Explains How GotCast Uses Tech to Bridge Talent & Agents
After working as an agent for several years, Alec Shankman realized that there was a serious divide in bringing fresh talent together with producers, agents, and casting directors.
Congressman Boucher on the Failed AT&T/T-Mobile Merger – What Now?
After the AT&T/T-Mobile merger fell threw last month, a lot of questions have been raised about what happens next with both companies. Will AT&T still be able to fulfill its goals?
Recent Articles:
How to Sell Anything Using Social Media
One of my predictions for 2012 is that more people will come to understand that you can indeed do business using social networks and, frankly, I'm already seeing it.

There are couple reasons this.

First off, people are getting more comfortable with social media and social behavior and the "social media is a pure engagement temple mentality" of some early adopters has faded.

More importantly, however, is that smart marketers are testing, tweaking and ...

A Simple Secret for Making More Affiliate...
o you have an affiliate program yet? If not, you should. And if you already do – or you regularly promote other entrepreneurs as an affiliate – then today's article has a simple yet powerful...
The Foursquare Save Button Arrives...
Today Foursquare announced their own social button to add to websites and it seems this is one many businesses should pay attention to. Yes, that's right, another button to add to your site…
Black Friday Is On Thursday According To...
Are you shopping on Black Friday but do not want to wake up early in the morning for good deals? Well, sleep no more because this time you are leaving thanksgiving dinner straight...
Other iEntry Business Resources:
- WebProNews.com
- Jayde.com
- MarketingNewz.com
- SalesNewz.com
- CareerNewz.com
- InvestNewz.com
- eCommNewz.com
- WebsiteNotes.com
- AdvertisingDay.com
--This email is a service of SalesNewz--

iEntry, Inc. 2549 Richmond Rd. Lexington KY, 40509
2012 iEntry, Inc. All Rights Reserved Privacy Policy Legal