Differences In Approach To Social




SalesNewz (Enable images to fully enjoy)
January 26, 2012
Does Social Media Help Increase Sales?
By: Brent Leary
This post is part of the Social ROI Blog Carnival at Think Customers: the 1to1 Media blog. Visit the blog carnival post "Calculating the ROI of Social Media" to check out the full lists of posts from numerous well-known social media thought leaders.

As part of the One on One conversation series I do over at SmallBizTrends.com, I recently talked with Cory Hartlen, a product marketing manager with Radian6. During our discussion Cory mentioned quite a number of things that hit on the topic of social media ROI.

One story that really caught my attention was around how some of their clients were using listening tools from an HR perspective. By listening for mentions of people that have graduated with their MBA, or are looking forward to graduating with their MBA, a few of their clients had success in finding potential candidates for their junior executive training programs. So instead of having to rely on more traditional avenues for recruitment from headhunters, they were able to use social listening to help reduce some of those costs.

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