"My service is the best. I promise that I will deliver everything I say I do. I have been doing this for a long time. All my clients love me. I can do this really fast and I will always be on time because I like to be on time."
Did you make it past the second sentence? Be honest, you skipped over most of it didn't you? You know why? Because it wasn't about YOU!
Website owners are always talking about conversion rates and increasing sales. We have found that reworking your web copy can be the best way to increase your conversion rates. But what does good web copy look like?
This post is part of the Social ROI Blog Carnival at Think Customers: the 1to1 Media blog. Visit the blog carnival post "Calculating the ROI of Social Media" to check out the full lists of posts from numerous well-known social media thought leaders.
As part of the One on One conversation series I do over at SmallBizTrends.com, I recently talked with Cory Hartlen, a product marketing manager with Radian6. During our discussion Cory mentioned quite a number of things that hit on the topic of social media ROI.