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April 13, 2012
Stoney deGeyter 10 Easy-Peasy Conversion Optimization Tips That Make Visitors Happy
By Stoney deGeyter
If all our clients considered conversions to be as important as top search engine rankings, I think I would pass out. Or pass the beers! Unfortunately, conversion optimization takes a back seat to the age-old question, "Where are my rankings?" What businesses should be asking is, "Where are my conversions?" To paraphrase James 2:20, "But do you want to know, O foolish man, that rankings without conversions are dead?"

True conversion optimization takes time and testing. What works for one site may or may not work for yours. You only know by trying it out and looking at the data. However, there are some good old standbys that are generally recognized as universal. If you don't know where to start on conversion optimization, here are a few quick and easy tips.

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