The Economics Of Social Media

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June 8, 2012
John Jantsch Is Improving Sales And Economy Bad For Social Media?
By John Jantsch
Back in 2009, I wrote a blog post forecasting that when the economy finally improved, it would have a deleterious impact on the social web.

My premise was simple. Time spent on incremental, non-essential activities like Facebook and Twitter will take a back seat to family and business needs as our economic fortunes improve.

The rise of the social web coincided with a period in the world economy when a lot of people had time on their hands. So, it stands to reason that the growth of social media will slow as the economy improves and we have less time for Farmville and entertaining ourselves with YouTube videos.

Other possible implications:

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