If you're launching a new product, there are series of steps that you need to include in the planning process.

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August 17, 2012
John Jantsch 7 Questions That Lead to Incredibly Effective Marketing Campaigns
By John Jantsch
If you’re launching a new product, designing a sale or getting your business ready now for your version of Black Friday or Small Business Saturday, there are series of steps that you need to include in the planning process in order to create the most effective campaign.

As you design a new campaign, brainstorm these questions with your staff and use the answers you come up with to create a series of launch action items.

1) What do we want our customer to do 30 days after the purchase?

This is such a great place to start because it lets you begin with the end in mind. So often all we think about is how to get the sale. This question forces you to think about how you get the result, the next sale or the referral and puts the emphasis squarely on creating a total customer experience. [...]

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