When it comes to social media, it is popular to talk about the importance of reputation.

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October 19, 2012
Rohit Bhargava 7 Useful Tips From Real B2B Brands On Using Social Media To Drive Sales
By Rohit Bhargava
When it comes to social media, it is popular to talk about the importance of reputation. The better your reputation, the more likely people are to trust you. The more trust you have, the more easily you can sell anything to anyone. This logic makes sense. In most cases it works. But it has been used so often that it is starting to cause an unexpected side effect. Thanks to the steady drumbeat of discussion around reputation, more and more senior leaders are under the impression that building reputation may be the ONLY thing that social media is good for. That’s just plain wrong.

Thankfully, the #1 topic of discussion that came from the B2B Corporate Social Media Summit (follow the conversation at #CSMB2B) taking place yesterday and today in Philadelphia is something that any brand cares about even more than reputation … sales. Social selling, as it is now being called, is a way of describing social media activities that have a direct (rather than indirect) impact on sales. In some cases, it may involve driving online sales [...]

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