|January 4, 2013|
|3 Potent Ways to Use Social Media in Sales|
|By John Jantsch|
| Smart salespeople have learned to tap the power of social media, but sadly, many companies still see social media tools and networks as a pointless and even scary place for their sales teams to focus.
It’s amazing to me that this mentality remains. I realize that there is potential for confusion if sales reps are left “out in the wild” to create their own messages and brand assets, but the downside of restraining this powerful approach is far greater.
Today’s qualified prospect is often far easier to find and reach using social channels.
Today’s prospect often shares invaluable buying signals and data via social channels. [...]
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|The State of Social Media and Proof that Social Voice Drives Sales: What You May Have Missed|
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The State of Social Media: Mobile and Pinterest Rise
Nielsen released their 2012 Social Media Report this week. It’s loaded with really good data, but here are some highlights. Unique mobile web audience is up 82% in the last year, while the unique PC audience is down 4%. Time spent on PCs, [...]
|Selling From A Salesman's Point of View||B2B Marketing Myth-busting, Redux||7 Useful Tips From Real B2B Brands On Using Social Media To Drive Sales|
|For those of you who have never been in sales, I would like to take you through a sales process (or some aspects of one) from the sales representative’s point of view. In sales, we are trained to look at situations as if we were sitting in [...]||It’s always a good to examine what beliefs we are operating under–if we have false beliefs that are not examined, then we continue to act on them. B2B marketing is no different–what are the myths that we might believe that are possibly guiding our actions in the wrong direction? With a tip of the hat to Bob Bly, whose [...]||When it comes to social media, it is popular to talk about the importance of reputation. The better your reputation, the more likely people are to trust you. The more trust you have, the more easily you can sell anything to anyone. This [...]|
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