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January 4, 2013
John Jantsch 3 Potent Ways to Use Social Media in Sales
By John Jantsch
Smart salespeople have learned to tap the power of social media, but sadly, many companies still see social media tools and networks as a pointless and even scary place for their sales teams to focus.

It’s amazing to me that this mentality remains. I realize that there is potential for confusion if sales reps are left “out in the wild” to create their own messages and brand assets, but the downside of restraining this powerful approach is far greater.

Today’s qualified prospect is often far easier to find and reach using social channels.

Today’s prospect often shares invaluable buying signals and data via social channels. [...]

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