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January 24, 2013
Ruth Stevens New Developments In B2B Marketing List Acquisition
By Ruth Stevens
To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Marketers can find just about every target company, title and job function they need from traditional list suppliers. Plus, the Internet has made possible the introduction of some excellent new opportunities for identifying prospects at various stages of the buying cycle. Let’s look at what’s new in B2B lists these days. Traditionally, the first step in list development has been working with a list broker who has experience in your target audience category. There are more than 40,000 business lists available for rent in the U.S., plus numerous databases and online data enhancement services to choose from.

Business lists can be divided into four general types: [...]

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