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February 15, 2013
John Jantsch The 6 Disciplines of the New Sales Professional
By John Jantsch
The art of selling has evolved tremendously over the last few years. This is in large part because markets have immediate and deep access to the kind of information once delivered as a primary function of the selling process.

Selling has always required dexterity, and successful sales professionals have always practiced this, but today’s sales environment demands that a sales professional also develop and practice disciplines more closely aligned with traditional marketing and customer service practices in addition to becoming an educator in the sales process.

Today’s sales superstars attract, teach, convert, serve and measure while developing an individual brand that stands for trust and expertise.

The following six disciplines make up the necessary traits of the new sales professional. [...]

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