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SalesNewz (Enable Images to Fully Enjoy)
April 3, 2013
Sally Ormond How to Get Your Company Selling More
By Sally Ormond
Every company wants to sell more.

As a copywriter you would expect me to harp on about how the copy across all your marketing materials is essential if you want to engage and encourage your customers to buy. Of course that’s true, but this post is going to look more at your company as a whole and how its entire marketing ethos should work.

Engaging with your customers is the key to selling to them. To be really successful this engagement needs to happen on all levels within your company and at all stages of customer contact.

Let me explain. [...]

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Well, guess who else has to adapt to the new world order. That’s right, the job of an effective Sales Manager has changed radically as well.

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Last week I wrote about what I called the Disciplines of the New Sales Professional. What I was describing more than anything was a mindset shift or maybe even the strategic approach to sales that must exist these days. What I want to address today [...] The art of selling has evolved tremendously over the last few years. This is in large part because markets have immediate and deep access to the kind of information once delivered as a primary function of the selling process. Selling has always required dexterity, and successful sales professionals have always practiced this, but [...] To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Marketers can find just about every target company, title and job function they need from traditional list [...]
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