|April 26, 2013|
|Sales Is a Function of Marketing Pure and Simple|
|By John Jantsch|
| Over the years one of the great breakdowns in many of the small businesses that I’ve worked with lies in area of sales.
Now it might be tempting to conclude that what I referring to is a lack of sales, but what I’m really getting at is a misunderstanding there’s actually a distinction between sales and marketing.
Some of this might simply be semantics because the terms are widely fumbled around in various places, but here’s what I find to be true.
Business owners either fail to address the functions as separate or choose to view selling as marketing. Either way, they end up limiting the effectiveness of both. [...]
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|How to Get Your Company Selling More|
| Every company wants to sell more.
As a copywriter you would expect me to harp on about how the copy across all your marketing materials is essential if you want to engage and encourage your customers to buy. Of course that’s true, but this post is going to look more at your company as a whole and how its entire marketing ethos should work.
Engaging with your customers is the key to selling to them. To be really successful this engagement needs to happen on all levels within your company and at all [...]
|7 Obligations of the New Sales Manager||The 7 Essential Practices of the New Sales Professional||The 6 Disciplines of the New Sales Professional|
|I’ve been spending some time writing about how the job of sales has changed dramatically over the last few years. In recent posts I outlined what I called the Disciplines of the New Sales Professional and followed that up with the Practices [...]||Last week I wrote about what I called the Disciplines of the New Sales Professional. What I was describing more than anything was a mindset shift or maybe even the strategic approach to sales that must exist these days. [...]||The art of selling has evolved tremendously over the last few years. This is in large part because markets have immediate and deep access to the kind of information once delivered as a primary function of the selling process. Selling has [...]|
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