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SalesNewz (Enable Images to Fully Enjoy)
April 26, 2013
John Jantsch Sales Is a Function of Marketing Pure and Simple
By John Jantsch
Over the years one of the great breakdowns in many of the small businesses that I’ve worked with lies in area of sales.

Now it might be tempting to conclude that what I referring to is a lack of sales, but what I’m really getting at is a misunderstanding there’s actually a distinction between sales and marketing.

Some of this might simply be semantics because the terms are widely fumbled around in various places, but here’s what I find to be true.

Business owners either fail to address the functions as separate or choose to view selling as marketing. Either way, they end up limiting the effectiveness of both. [...]

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