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May 17, 2013
Jim Connolly What everybody needs to know about Value and Trust
By Jim Connolly
If you want to make more sales or attract more high quality clients, you need to understand the following marketing fact:

If a prospective client sees enough value in your service and they trust you to deliver it, they will buy from you!

Value or trust: Which is letting you down?
If people are not buying whatever you have to offer, one of those two are letting you down. People either don’t see enough value or they see the value, but don’t trust you to deliver it.

So, lets take a look at the most common mistakes small business owners make, when it comes to value and trust.

Do they see enough value?
Small business owners usually struggle when it comes to value. They offer a service that looks too similar to their competitors and there is very little value, in being just another me too, provider. Not only do they make their business invisible, by camouflaging it among all the other me too providers, they attract fee sensitive clients too. When one service looks much like another, prospective clients use [...]

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