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June 21, 2013
Natalie Revell Get Passionate: 3 Great Ways to Monetize on Facebook
By Natalie Revell
Facebook’s platform changes quite often. The constant changes can make us forget what we already knew or just feel like giving up. Facebook can be frustrating. So let’s go over some quick points you may have forgotten or just never knew that can help you with overall marketing efforts.

Cover Image Description

Let’s start with Facebook’s cover image. Have you added a description with a call-to-action and a link? A lot of brands don’t know to do this. The image header itself cannot be made to have a hyperlink but you can click it. The click takes you to the URL for the image where you can add a description. This description can include a link and a call-to-action, so utilize it. Even better, if you have a campaign running or an upcoming event, create a header image (851 pixels wide and 315 pixels tall) unique to your campaign that includes a call-to-action, such as “Click Here to Join.” Facebook lifted the ban on calls-to-action in the header so feel free to include them [...]

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