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SalesNewz (Enable Images to Fully Enjoy)
July 12, 2013
John Jantsch What If How You Sold Was as Important as What You Sold?
By John Jantsch
So, for starters, the title to this post poses a bit of a trick question because significant research suggests it is in fact a fact.

Buyers have become so adept at doing initial purchase research that they no longer need or have the patience for a sales presentation on the benefits of your widget. Ironically, this applies doubly for B2B, big ticket items where you might think a little face time would be a good thing.

A CEB study of more than 1,400 B2B customers across industries revealed that 57% of a typical purchase decision is made before a customer even talks to a supplier. [...]

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Recent Articles:
Get Passionate: 3 Great Ways to Monetize on Facebook
Facebook’s platform changes quite often. The constant changes can make us forget what we already knew or just feel like giving up. Facebook can be frustrating. So let’s go over some quick points you may have forgotten or just never knew that can help you with overall marketing efforts.

Cover Image Description

Let’s start with Facebook’s cover image. Have you added a description with a call-to-action and a link? A lot of brands don’t know to do this. The image header [...]
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Mention cold calling to a bunch of entrepreneurs and most will grimace as if they were in pain. I get it. The one time I tried to do some cold calling, I failed miserably. I could not make myself get out of the car. I had prepared myself well. [...] If you want to make more sales or attract more high quality clients, you need to understand the following marketing fact:

If a prospective client sees enough value in your service and they trust you to deliver it, they will buy from you! [...]
Over the years one of the great breakdowns in many of the small businesses that I’ve worked with lies in area of sales. Now it might be tempting to conclude that what I referring to is a lack of sales, but what I’m really getting [...]
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