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SalesNewz (Enable Images to Fully Enjoy)
October 25, 2013
George Achillias How do you optimize paid media?
By George Achillias
How do we optimize biddable media where almost no consumers click on ads and even fewer purchase directly from clicking on an ad?

Biddable media and story telling

In order to optimize biddable media our role is to align the brand with things that matter to the consumer. And these things are different for different markets, audiences, and groups. In order to increase the value of biddable media and at the same time to optimize their use, we as the AGENCY must not only understand the brand, but also interpret the communication people have with the brand–the feeling and reactions to the brand’s activities. [...]

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