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November 22, 2013
Billy Overin Google Nielsen Study Mobile Path To Purchase
By Billy Overin
5 Key findings from Google’s Nielsen Study on the Mobile Path to Purchase

Google yesterday released a newly commissioned study by Nielsen regarding consumer search behavior on mobile devices.

Below are the 5 key findings:

1. Consumers spend 15+ hours/week researching on their smartphone. This may only come as a surprise to anyone that’s been living in a vacuum for the past couple of years, you may not know this – people love their smartphones. Beyond the snark, this is important to think about for search marketers and site designers. You’ve got to be thinking about mobile and how you can reach these searchers. [...]

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