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January 10, 2014
Rich Brooks Can Small Changes Make A Big Difference For Website Conversions?
By Rich Brooks
Will making your form longer improve the quality of your leads? Do people respond better to calls to action in first person (me, my) or second (you yours?)

No matter how big a room you have to paint, invariably you spend most of your time on the trim. It’s the more challenging, technical, small brush work that seems to have the most impact on whether a room looks professionally painted or not.

Likewise, on our websites, little things can make a big difference in how we’re perceived, and whether our visitors are more or less likely to turn into leads and customers.

So today, let’s check out this interesting infographic on contact forms from Lisa Margetis over at Singlehop. [...]

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