|January 10, 2014|
|Can Small Changes Make A Big Difference For Website Conversions?|
|By Rich Brooks|
| Will making your form longer improve the quality of your leads? Do people respond better to calls to action in first person (me, my) or second (you yours?)
No matter how big a room you have to paint, invariably you spend most of your time on the trim. It’s the more challenging, technical, small brush work that seems to have the most impact on whether a room looks professionally painted or not.
Likewise, on our websites, little things can make a big difference in how we’re perceived, and whether our visitors are more or less likely to turn into leads and customers.
So today, let’s check out this interesting infographic on contact forms from Lisa Margetis over at Singlehop. [...]
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|The Latest From Google On Guest Blogging|
|The subject of guest blogging has been coming up more and more lately in Google's messaging to webmasters. Long story short, just don't abuse it. Matt Cutts talked about it in response to a submitted question in a [...]|
|Google Gives You A Checklist For Making Sure Your Mobile Site Is Up To Snuff|
|Google has put out a checklist for improving mobile websites. The search engine recently made several ranking changes for sites not configured for smartphone users, so you may want to pay attention. [...]|
|More Time for Selling|
| How many salespeople understand their customers' business challenges and how to solve them? More than half? Less than half? Would you believe that only one out of ten do (13% to be exact)?
True! But it's not hard to believe this statistic considering that nearly half (45%) of salespeople feel ill-prepared for meeting with a prospect. And to make matters worse, well over half (65%) of a salesperson's time is spent not selling.
These unfortunate situations often occur when sales teams do not [...]
|Google Nielsen Study Mobile Path To Purchase||How do you optimize paid media?||PayPal Policy Encourages Deceit, Fraud, and Theft by Buyers|
|5 Key findings from Google’s Nielsen Study on the Mobile Path to Purchase Google yesterday released a newly commissioned study by Nielsen regarding consumer search behavior on mobile devices. Below are the 5 key findings: 1. Consumers spend [...]|| How do we optimize biddable media where almost no consumers click on ads and even fewer purchase directly from clicking on an ad?
Biddable media and story telling [...]
|Here’s an interesting case of fraud, deceit, and outright theft by a PayPal buyer against the seller. By siding with the buyer in this particular case, PayPal is encouraging fraud and deceit, allowing buyers to steal merchandise from [...]|
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