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February 21, 2014
John Jantsch Why Social Is More Important to Sales Than Marketing
By John Jantsch
From day one it’s been said that the proper use of social media is for engagement, not sales.

But when you think about it – effective selling has always been about engagement first, because true engagement happens between people.

Now that social media is considered a foundational element of marketing, I wonder if that’s the best place for it. Far too many marketing departments treat social as a mass marketing tool and additional broadcast channel. While this view may indeed create more awareness, how much engagement does it actually generate?

Sales folks that have embraced the best use of social media use it to: [...]

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