|February 21, 2014|
|Why Social Is More Important to Sales Than Marketing|
|By John Jantsch|
| From day one it’s been said that the proper use of social media is for engagement, not sales.
But when you think about it – effective selling has always been about engagement first, because true engagement happens between people.
Now that social media is considered a foundational element of marketing, I wonder if that’s the best place for it. Far too many marketing departments treat social as a mass marketing tool and additional broadcast channel. While this view may indeed create more awareness, how much engagement does it actually generate?
Sales folks that have embraced the best use of social media use it to: [...]
||Today's Top Videos:|
|Matt Cutts Talks About A Typical Day In Spam-Fighting|
|The latest "Webmaster Help" video from Google is an interesting (and long) one. Google webspam king Matt Cutts talks about a day in the life of someone on the webspam team. [...]|
|Join Zuckerberg In Reflecting On Your Time On Facebook As It Turns 10|
|Today marks Facebook's tenth anniversary. Mark Zuckerberg has posted some thoughts on the last ten years, which began with going out for pizza with some friends, and sharing how excited he was about launching [...]|
|Google To Writers: Don't Upload Articles To Directories|
|Google has put out a new "Webmaster Help" video advising webmasters and writers against submitting articles to online article directories. It's been pretty well-known that Google isn't incredibly fond of these types [...]|
|3 Tips to help you get massively better sales results|
| Here are 3 tips, to help you get massively better results from your advertising, email marketing, mail shots and blog marketing messages.
1. Get your message right
No matter how great your product or service is, unless it’s marketed with compelling copy (wording), you will struggle to achieve the sales results you want. People need to read your message and then feel inspired to take action; to buy from you, call you, email you, visit your store, etc. [...]
|Can Small Changes Make A Big Difference For Website Conversions?||More Time for Selling||Google Nielsen Study Mobile Path To Purchase|
|Will making your form longer improve the quality of your leads? Do people respond better to calls to action in first person (me, my) or second (you yours?) No matter how big a room you have to paint, invariably you spend most of your time on the [...]||How many salespeople understand their customers' business challenges and how to solve them? More than half? Less than half? Would you believe that only one out of ten do (13% to be exact)? [...]||5 Key findings from Google’s Nielsen Study on the Mobile Path to Purchase Google yesterday released a newly commissioned study by Nielsen regarding consumer search behavior on mobile devices. Below are the 5 key findings: 1. Consumers [...]|
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