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March 14, 2014
Jim Connolly Marketing Foundations: 3 Tips to massively increase your sales
By Jim Connolly
Did you know there’s a common marketing mistake, which loses small businesses a fortune? Well, there is and it could be hurting your business… without you even knowing it!

Here it is, along with the solution.

Marketing Foundations
It’s all about getting your marketing foundations in place. The problems happen, when you ask a prospective client or customer to make a purchasing decision too soon… before you have the foundations in place. That’s because these foundations are essential to successful marketing.

In brief, there are 3 things you need to do, before you are in a position to make high volume sales or attract great, new clients: [...]

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Why Social Is More Important to Sales Than Marketing
From day one it’s been said that the proper use of social media is for engagement, not sales.

But when you think about it – effective selling has always been about engagement first, because true engagement happens between people.

Now that social media is considered a foundational element of marketing, I wonder if that’s the best place for it. Far too many marketing departments treat social as a mass marketing tool and additional broadcast channel. While this view may indeed create more [...]
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3 Tips to help you get massively better sales results Can Small Changes Make A Big Difference For Website Conversions? More Time for Selling
Here are 3 tips, to help you get massively better results from your advertising, email marketing, mail shots and blog marketing messages. Let’s go! 1. Get your message right No matter how great your product or service is, unless it’s [...] Will making your form longer improve the quality of your leads? Do people respond better to calls to action in first person (me, my) or second (you yours?) [...] How many salespeople understand their customers' business challenges and how to solve them? More than half? Less than half? Would you believe that only one out of ten do (13% to be exact)? True! But it's not hard to believe this [...]
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