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March 28, 2014
Lee Odden Attract, Engage & Convert More Customers
By Lee Odden
Outside of marketing and customer service, one of the fastest growing areas in the social media world is social selling. With billions of people connected to social networks for personal and business reasons, time and attention of prospects is both valuable and highly competitive.

Connections between people supported by social technologies have become more valuable than ever as trusted sources of information. Interactions with brands don't have to happen on the corporate website anymore. From customer service to sales – social networks are powering important buyer and brand discussions from awareness to purchase to advocacy.

Companies of all sizes are empowering their sales teams to leverage the technology of the social web with the human [...]

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