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April 18, 2014
Sally Ormond Why Conversion is More Important Than Traffic
By Sally Ormond
My office faces one of the busiest roads in Suffolk. Traffic constantly roars back and forth as people make their way between Suffolk and Norfolk.

Drinking my coffee this morning, wracking my brain for an idea to write about, it suddenly struck me. Traffic.

You, and every other online business, is obsessed by traffic.

Religiously, day in day out, you're checking your analytics to see how many visitors your website is getting and where they are coming from.

You smile smugly as you see your visitor numbers increase; you are invincible because you are brining in 10 times the traffic of your competitors. [...]

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