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October 17, 2014
Mike Moran Content marketing is for salespeople, too
By Mike Moran
You probably heard that content marketing is kinda important. All the cool kids are doing it. If you're doing it right, you probably have learned a lot about which content moves your audience. You've got your metrics, you're optimizing, and you are driving leads to the sales team. Job over, right? Wrong.

I'm not saying any of what you are doing is bad–far from it. But you might be missing an important step–actually getting the sale.

I've worked with too many clients that are running bang-up content marketing campaigns that aren't going the rest of the way to close the sale. Let me explain.

It's great that you put together your Buyer's Journey. That you [...]

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