|October 17, 2014|
|Content marketing is for salespeople, too|
|By Mike Moran|
You probably heard that content marketing is kinda important. All the cool kids are doing it. If you're doing it right, you probably have learned a lot about which content moves your audience. You've got your metrics, you're optimizing, and you are driving leads to the sales team. Job over, right? Wrong.
I'm not saying any of what you are doing is bad–far from it. But you might be missing an important step–actually getting the sale.
I've worked with too many clients that are running bang-up content marketing campaigns that aren't going the rest of the way to close the sale. Let me explain.
It's great that you put together your Buyer's Journey. That you [...]
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|5 Ways to Sell Your Products By Selling Yourself First|
When a visitor lands on your website, there are two questions they need answered:
1. How does this product or service benefit me?
2. Why should I buy this product or service from you?
If your site does a good job of answering the first question, congratulations – you're one step closer to making a sale, but that alone won't necessarily close the deal. To push the visitor to commit, giving you money in hand, you must be able to answer the second question sufficiently as [...]
|How to Sell to a Prospect You Can't Even See||Lots of Vendors Can Help You Find Leads on the Web||Here's the fastest way I know, to increase your sales and profits!|
|Podcast: Play in new window | Download Marketing Podcast with Tom Martin For the last few years I've been telling business owners that sales and marketing has changed so much because buying has changed so much. photo credit: andres.thor [...]||Few people would suggest you learn salesmanship from the play Glengarry Glen Ross,* but its central message rings true: good leads are the lifeblood of a sales organization.** That's why scanning the Internet to find new prospects is such an exciting opportunity. At least a dozen firms are now following that path. These firms scan [...]||If you want to generate high quality sales, extremely quickly, here's a suggestion. It's based on an idea I have used and seen used, many times, with amazing results. 3 Facts and a question I want you to consider the following 3 facts [...]|
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