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November 14, 2014
Erin Ledbetter Research Proves Facebook Drives Sales, Impacts Your Bottom Line
By Erin Ledbetter
I have to admit that the inspiration for this post came from something one of my clients reported their Facebook rep told them — that Facebook is not a platform for driving sales. It’s all about buying impressions for your brand but it’s not a place where users want to engage with brand or consume their content so it shouldn’t be considered as a sales driver.

What do you think?

My reaction was along the lines of: Wait…WHAT? Is that how they’re selling ads these days? And people are actually buying them?

What do you think? [...]

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Recent Articles:
Content marketing is for salespeople, too
You probably heard that content marketing is kinda important. All the cool kids are doing it. If you're doing it right, you probably have learned a lot about which content moves your audience. You've got your metrics, you're optimizing, and you are driving leads to the sales team. Job over, right? Wrong.

I'm not saying any of what you are doing is bad–far from it. But you might be missing an important step–actually getting the sale.

I've worked with too many clients that are running bang-up [...]
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